A gated experience to watch the unveil video?
Is Tesla desperate for leads and sales? This tells me Tesla is hurting for numbers or they're worried about GM Bolt and others. So they want to spam the interested parties or keep them from committing to other brands for the next year or so until Model 3 is available.
BTW, Bolt has already been unveiled [0]
And some manufacturing has already started [1]
[0] http://arstechnica.com/cars/2016/01/chevrolets-bolt-is-an-el...