The time I spent in meeting discussing this name... :)

Honestly, you're right that we're going to run into fun search engine issues, but Stack Overflow tags should hopefully help.

We opted for making it obvious what our product was doing and Functions was an logical evolution of our WebJobs SDK Functions concept, which is essentially what our product is - this is just a WebJobs SDK-as-a-Service.

Time will tell; I hope we don't have to rebrand someday just to show up in the search engines, but we'll do what we hope is best for the customer.