Understanding and Measuring Vitamix Horsepower
joyofblending.com
joyofblending.com
I find that to be a remarkably high efficiency. It's obviously less efficient than an immersion resistance heater (100% efficiency since all the "waste" heat is absorbed), but I wouldn't have guessed that the high speed motor would be that efficient in converting electricity into rotational motion.
[1] Tom Murphy measures 43% for a microwave oven here (as well as figures for other approaches): http://physics.ucsd.edu/do-the-math/2012/05/burning-desire-f...
As an added bonus, after 11.5 minutes of listening to a Vitamix on high, you won't need that cup of coffee to wake up.
Update: from the sound of things, it's the action of the blades and the friction induced by their interaction with the water[1], rather than the swirling motion of the water itself, which sounded kind of ridiculous.
There is also heating from cavitation bubbles collapsing in the water. If you look up cavitation heaters you will find a wacky rabbit hole with unsubstantiated claims about achieving heating efficiencies over unity. However, apparently there are some industrial processes that benefit from cavitation heating by getting even liquid heating and avoiding heating elements that can develop scaling. More info: http://hydrodynamics.com/cavitation-technology/scale-free-he...
We make hot porridge in ours too.
As for the noise - someone is on that http://www.whisperblend.com/
Is this an example of engineering marketing? Probably: https://en.wikipedia.org/wiki/Horsepower#History_of_the_unit