I was caught a bit off guard, but I assumed the customer must know someone at the company, since Brian was the name of the previous electrical engineer/firmware programmer. So, I told them that Brian didn't work here any more, but was there anything that I could help them with? The customer said, "Well, the device says that I should call Brian". I was confused by this, and asked a lot of questions until I determined that the device was actually displaying "CALL BRIAN" on the LCD display.
This was quite unusual, and at first I didn't believe the customer, until he sent a picture of the device showing the message.
So, I dug into the code, and quickly found the "Call Brian" error condition. It was definitely one of those "this should never happen" cases. I presume that Brian had put that in during firmware development to catch an error case he was afraid might happen due to overwriting valid memory locations.
I got the device back, and found out that the device had a processor problem (I don't remember exactly what) that would write corrupted data to memory. So, really, it should never happen.
That particular device has now been in production for 10 years, and that is the only time that error has ever appeared.