There are definite advantages to etching a PCB at home - if you make a mistake that you only discover on assembly, you can make a new run in hours instead of weeks - but soldermask, small vias, and small features are much easier at a real plant. And you won't beat the prices.
He recommends http://dirtypcbs.com/, I personally have had a lot of success with https://oshpark.com/ - local support, you only need 3 boards (not 10) for prototypes, and they do 2-layer in 12 days for $5/sq inch and 4-layer in 2 weeks for $10/sq inch. Once you need a production run, take it to Gold Phoenix.