Like someone already replied on the article, the store looks so much like an apple store. Is it people that have some one trick pony working at these stores?
My advice is do not stay in the hype creating phase for too long, but who am I to be giving advice.
The marketing is looking so much like apple, a pretend status symbol that everyone must have, and the goal of Tesla is to sell everyone their cars. (unlike luxury car manufacturers who sell status symbols but don't want everyone to have one of their cars because that would void the status symbol status.)
I like the cars Tesla makes, I wouldn't mind more of those driving around!