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Interesting argument. I'm using Trello and many people say something similiar about it, but my researched always showed me that those people either don't know how to use Trello to the full potential or they are generally bad at organising.

What would make Asana convey "real business" ?

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Each to their own, I suppose :)

I've quickly reviewed Asana, and actually found it quite complex.

Trello works nicely with our small team. People don't generally have full projects assigned to them, so a Trello card for a specific task to be executed works well.

I think it feels as though it was created as a very simple task tracker at first, and project/collab features were tacked on later.

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