Funny, because I didn't mention ISPs once. Did you bother reading the post?
If Apple doesn't carry a movie you want to watch due to whatever policies, you can buy a different phone from a different company or stream it on NetFlix or whatever. On the other hand, if your ISP won't let you download a movie over your connection because of their policies and they are the only ones who provide service in your area, that is a much larger problem. That is the distinction I was trying to make and the one I think this article overlooks.