I don't understand this big hold up about advertising. He's making a living. As long as he provides excellent content, what do you care? I have advertising on my blog as well and it pays a lot of my bills right now and helps me work on my startup more, but none of my readers have mentioned that the ads annoy them because I always have good content. For example I live-blogged Startup Riot 2010 on wednesday http://paulstamatiou.com/live-blogging-startup-riot-2010