Uber trying to recruit engineers by sending a coding game to play during rides

I was served this when I visited Google's Seattle office last week.

Great, now the Uber app comes with recruiter spam. I am trying to catch a ride, do not #$%^ing disturb or distract me from this task.

I got this ditty in Austin a couple weeks ago and it annoyed the $h!+ out of me and all I wanted was for it to go away and never return.

Yep, Uber reached someone they might not have otherwise reached and then proceeded to make an extremely negative impression with it.