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Google will ultimately build a self-sustained ad distribution platform. ;-) Let's imagine, company which will not depend on any other company.

Maybe one day they will buy some small country and became even independent from U.S. government.

> Let's imagine, company which will not depend on any other company.

And, pray tell, where would they get the cash?

consumers

Consumers will be buying advertisements?

consumers will see the google ads for google products and buy them

Actually, buying their own country might be a plausible next step for them, as crazy as it might sound.