Can we un-capitalize "Nuance"? For a second I thought it refers to the speech technologies company.
I think the better and more useful idea would be to stop naming companies and products after very general and widely used words, no matter how tempting it may be to decorate stuff with the associations those words evoke. That never had merit to begin with, and I certainly don't see why general good faith use of language should be restricted by such shenanigans.