e.g. I've got an assortment of cards on my - including some snazzy ones. Yet given a choice I use a british airways amex because there is a direct quantifiable link to something I can use (points for flights). Sure I know on a logical level those points are worth uhm not much but still the effect is strong.
>It means that Costco will also accept other Visa cards.
They didn't before?
Are those "worth" the $10,000-$20,000 fare difference? Surely not, but to me they're worth more than the ~$2,000 I'd get from the best cash back cards.
These partner cards really are marketing genius, and a great way to capture more attention, dollars & loyalty from your best customers.
Any suggestions?
Much rarer now that Costco is switching to Visa.
Since my dad mostly has high volume purchase (and only one or two a day) the 1.5% can mean a lot. He also says doing business with AMEX is hard (if there was an error) because he gets ridiculously few purchase and they don't consider him valuable enough. And everybody who has a AMEX CC in Europa has a Visa or master card as well.
That does seem to be true mostly. Shop near has the opposite though - Amex card use is free but for Visa & Mastercard there is a surcharge. Thought that was a bit weird.