On point 2:

A lot of this sounds extremely similar to corporate America. BS euphemisms, 1+1=3 (synergy, ya'll!), and a lot of hype about how you are helping the world when you are just doing a job to make money (and often employing skeezy/immoral tactics to accomplish those goals).

My take away from this article is that start-ups are not as "think different" as they like to pretend.