Why every 10-year-old can emulate this iconic gameshow moment
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I don't see why learning tables by rote is opposed to nurturing flexible minds and building deep understanding - which I also see as critical. How else are children to learn tables (or even the alphabet) if not by rote?
Because it makes math solely about memorization and doesn't involve number sense (discussed in the original article, too), and causes anxiety for those students who struggle to shallowly memorize the table. See also work on 'growth mindset' vs. 'fixed mindset'. When or if students make mistakes at memorizing, they might simply give up and think they just can't do math.
I don't think it's an either/or - you can introduce the tables, but do so in funner or more subtle ways. As an example of the latter, I was in a combined 2nd & 3rd grade class. We weren't supposed to learn multiplication until 3rd grade. There was a huge times table on one of the walls that I'd walk by several times a day all year in 2nd grade. Gradually I'd get curious about the patterns I saw in the table. I never 'memorized' it (until 3rd grade when we had to), but I felt like I had begun to understand it and how it 'worked' after repeated exposure to it.
But I like the idea of the original author to make games about it. Another idea is to have students create their own tables.
That's all I said about growth mindset in my comment. For a good explanation of growth mindset, I usually show faculty and college students this video as a start: https://www.youtube.com/watch?v=pN34FNbOKXc
For example on my way to work at the 14th station I wanted to know how many blocks walk it was to the office on 33rd. I know that 14 is close to 15, and 33 is close to 30, and I know that 15 + 15 is 30.
So this allows me to quickly recompose the problem as 1 + 15 + 3 = 19, which gives me the answer practically instantly with no calculator or manual math mechanics required.
This wouldn't be possible without knowing that 15 is half of 30.