Cambridge professor on how to stop being manipulated by misleading statistics
qz.com
qz.com
This is, sadly, extremely true and even more sadly, very often used. 5 times more likely to die from x, sounds impressive, risk increase from 0.001 to 0.005 percent does not. Newspapers want to ... sell newspapers, and sounding dramatic is part of it. If every person capable of reading "Bad Science" by Ben Goldacre did so, this would be a better world. It's by the way the best I've seen to give the amateur an understanding of statistics, studies, being critical, manipulation by media, et cetera... (while being entertaining and an easy read, a frequent present of mine to other people).
"Depends on what you mean by rational. I don’t like that word. You could use other words like “value-congruent,” which fit in with what people feel is the appropriate value. Those are the decisions they will make and not regret in the future."
"Value-congruent", nice one. "Rational" is indeed one of those empty words that is thrown around.
One thing I also find incredibly important: People have to understand science is a METHOD, not an AUTHORITY. Because people don't listen to authority, but in many cases they can't argue much with reason. This is incredibly important, a lot of the anti-science sentiment stems from viewing science as an authority, and this is extremely stupid.
Also, at this point, relative risk models are much more well developed. While we'd all love absolute risk measures, if you have to choose between an absolute measure with known confounding we can't handle with current methods, or a relative measure that can, the choice is much less clear.
So it is not my intention to disregard any form of presenting/visualizing data without a specific example or proper context.
[1] It is my personal belief that Social Media, Twitter, and the short attention span of the modern age all aided extremely in this. If you look at "sophisticated media outlets" at Facebook, they are playing the click-bait game nevertheless. How to be on Facebook or Twitter and not be a tabloid?
Most of the usual tricks ('drop the axes', percentage-points, etc) are there, but there are many other, less obvious tricks.
One of the cooler arguments in the book is that it's easy to lean on someone's implicit assumption of volume to modify their understanding.
If you inflate a 15% increase in house spending to look larger than it is, drawing pictures of houses that are 15% wider will make people intuit a 50%[1] increase, despite reading 15%. The author suggests that even if you're incredibly clear with the text surrounding the charts, people still use the charts to understand the scales of change.
[0] http://amzn.to/1RmCVmL (disclaimer: affiliate link) [1] 1.15^3 ~= 1.5
Don't understand. I'd think not truncating the y-axis would make it more difficult to see a change.
>"I thought people would know that 3 out of 100 is equal to 3% is equal to 0.03. But they are very different!"
Don't understand. Those numbers are all the same by definition.
> Don't understand. Those numbers are all the same by definition.
They are ways of representing that same number but people respond to them differently.
Idk about the second one.
In the example, the true effect is that there was a ~50% decrease, which is newsworthy and interesting in and of itself. Yet, intentionally or not, the chart implies a ~100% decrease based on a quick glance, and so fails to highlight the conclusion that a reasonable person would draw from the underlying data. In this case, I would say a y-axis from 0-60% would be appropriate.
Takeaway from the video "I've come to the conclusion that one of the biggest risks is being too cautious."