I don't want to research the 200 brands of almond milk or 85 sushi restaurants in my neighborhood -- I want some proxy, however imperfect, for their quality, availability and value. I want someone to come find me and tell me that their milk or restaurant or whatever exists. And as someone who sells things, how am I supposed to make the public aware of the existence of my very good product which nonetheless fills a niche that is well-occupied and not a very important part of people's lives (and therefore unlikely to be discussed unless immediately sought)? How should I best let consumers know that my product is different because of its features, or the craftsmanship, or whatever. Should we all live in universes bounded by the speed of chatter, so that HN's pure market sensibilities can be satisfied? Should I just wait for customers to stumble upon the right keywords to make my product show up in their ad-free search results?
This idea that advertising has no use and exists sort of parasitically is baffling to me. Even more baffling is that it's a meme which routinely nets all the upvotes on a place like HN -- where presumably the commenters are more likely to have actually created and sold valuable things, and therefore, one assumes, would have more than an academic appreciation for how business is done.
It's been said many times before, but the level of discourse around here is retreating rapidly into equal parts academic idealism and Reddit-esque karma-driven populism.