Dear Eric, the proper response is I'm sorry
gigaom.com
gigaom.com
It's odd how when something like this becomes public, when everyday, non-geek people actually appreciate the implications of what is going on, there never seems to be a shortage of people who care, and whatever Schmidt says there obviously are examples of real harm being done.
I have been saying for a while that I think privacy and data protection will have to get worse before they get better. Right now, our societies are drifting into a situation where governments and megacorps can build databases for whatever purpose they want, because as long as that is all they are doing, the average guy in the street doesn't know or care.
But as we are seeing increasingly frequently now, those databases are subject to both deliberate abuse and accidental compromise. There can be consequences for very large numbers of people and/or very serious consequences for some of those people.
We need serious laws, with company-destroying penalties attached, to protect the privacy of individuals and regulate the collection of any kind of potentially sensitive, personally identifiable data in any database, and we need them before the frog is dead.
(Admittedly, that's still a terrible situation.)
I think the best we can hope for is for one or two really spectacular failures, by organisations on the scale of Google or Facebook, where the potential damage becomes obvious to everyone but because of the scale of the problem the plug gets pulled quickly before too much damage can be done.
IMHO, this would be preferable to slowing building up lots of databases and having an endless stream of small-scale leaks, each of which is also damaging to those involved, but none of them big enough to make this a serious political issue.
Does that depend on how many people's previosly private information is now available to abusive ex-partners? Is it OK in this case, because so far only one person has come forward and exposed that threat? What if it happened to 10 people? 100? 1,000,000?
Some people will use Buzz to announce their previously private information to the world, knowing they have abusive ex-partners. Others will stab themselves in the face with a nice pen. Neither Google nor Montblanc is to blame.
It should also be pointed out that privacy advocates in general are not saying these transactions should be impossible; what they are saying is that it should be possible to not conduct these transactions. There's basically no option to participate on Facebook and, say, pay them money to leave you the hell alone.
As for your second point; you can take facebook as they present it or you don't have to use it, it's not for you to decide what they can and cannot do
The point is not that I demand that Facebook be legally constrained to provide me a high-privacy option. I would fight such a law. The point is that nearly nobody would even understand what such a choice is, and in an environment where nobody fully understands the implications of their actions, it is not a legitimate argument to then cite people's actions as supporting the current system. You could argue that people would still make the same choices even if they did fully understand the transactions they are making (and I'd counterargue after that), but you can't base an argument on current people making conscious choices when they aren't in fact making conscious choices.
It's really not that hard: if you're trying to keep something from your ex-husband, don't tweet or Buzz it publicly.
it should be possible to not conduct these transactions
But that's the case now - I have the option to exert complete control over who gets to see my facebook profile, my tweets, and my buzz-es.
To my understanding, those buttons aren't anywhere near as powerful as you may think; I'm pretty sure Facebook affiliates see right through them if you do much more than glance at an app. How many randomly-selected people will be able to correctly answer that question?
Pointing out that there are parts of privacy that people do get ("Gosh, maybe I shouldn't make a post about how much fun my mistress and I had last night") doesn't negate the point that there's a huge chunk that they don't understand at all, and therefore we can't look at their actions as endorsement of the current way private information is being handled.
(Both of you who have replied do not seem to be getting my point here. I'm not making the general purpose argument that "we should have privacy". I'm making the argument that we can't read people's apparent acceptance of the current privacy regime as real acceptance when they don't actually know what the current regime is. Which is why my post here focuses on the issue of what an average person understands is going on, rather than whether what is going on is intrinsically good or bad.)
As for people being willing to give up their privacy, I think I already addressed that in my previous post: most of those people don't understand the implications and just go along with it because of peer pressure, but when they discover things like the Buzz problem or Facebook's Beacon mess, they are actually quite upset.
What percentage of facebook users would you guess know what "Facebook Beacon mess" you're referring to? In particular, more or less than 0.1%?
No, it's not, because in her case there was probably far more sensitive information than just her address, and it was being routed directly to someone who was known to be physically abusive and to that person's friends. Schmidt's address, on the other hand, is presumably a matter of public record already as he's a director of a corporation, and as far as I'm aware he has not personally been physically abused for a prolonged period at any point in his past.
Also, I'm not familiar with exactly how the abused ex opted into Google's new service and thus attracted the unwanted attention. She certainly seems to feel that the information was shared more widely than previously automatically and without her knowledge or consent. Could you explain her misunderstanding and how she opted into the extra service without knowing it?
> If I were a Google shareholder, I would expect a security detail at Eric's house for a year after such a leak.
You don't think one of the most high profile and wealthiest men in the US makes any security arrangements normally?
> What percentage of facebook users would you guess know what "Facebook Beacon mess" you're referring to?
I don't know, but it was enough that Facebook themselves pulled a fast U-turn when they got the feedback, and they haven't gone anywhere near the same idea since. Presumably they have a pretty good idea of how strong the opposition was to pull out like that.
To answer your other question, I find it unlikely that if 99.9% of Facebook users were happy with a change, they would work so hard and so fast to revert it.
Schmidt's address is certainly not a matter of public record. Read the original source [1]. The town and his wife's name were found through a local newspaper, and his home address was found through her political donations, which she unwisely entered as originating from her home address, without realizing that those are a matter of public record and would be published by the FEC. The only role Google played here is indexing the newspaper article and providing an the software The Huffington Post used to visualise FEC data. Google did not "collect" this in any sense appropriate here.
1. http://news.cnet.com/Google-balances-privacy,-reach/2100-103...
We already have them, and I don't think we don't need more. There is a fundamental difference between the government spying on citizens or abusing the information they collect, and companies doing so. People voluntarily sign onto Facebook every day, and the company does not violate its privacy policy (if it did, you'd have grounds for a law suit). If Facebook users find its privacy policy acceptable, I don't think establishing contrarian laws is a proper response. It's not the government's place to institute laws to protect consumers from themselves. I don't believe Facebook abuses the customer's trust (and there are already contract laws against such things). The proper action here is educating people about privacy, not adding more legislation.
In my opinion that's actually worse then Apples completely slimy attempt to smuggle their software onto my box without asking. Just because I had the bad sense to install Itunes.
Don't be evil; Ha!
I agree that they are wrong. I just don't think we need more legislation to patch it up. It's between consumers and the companies - the government has nothing to do with it.
There are lots of issues that a simple 'privacy policy' document does not solve and may that it adds.
I'm curious; did you sign into Gmail one day and see the Buzz splash asking if you wanted to check it out?
If so, did you click yes or no?
In my opinion that's actually worse then Apples completely slimy attempt to smuggle their software onto my box without asking. Just because I had the bad sense to install Itunes.
Don't be evil; Ha!
I respectfully disagree. It doesn't matter whether, for example, an identity thief obtains the personal information necessary to take over my life from a government database leak or from a private company. The consequences are just as damaging.
Moreover, I find no meaningful distinction between the power of government and the power of megacorps any more. The gap between the power of the individual and the power of the state/megacorp is so vast either way that either is a fundamental threat to quality of life if they screw up.
> People voluntarily sign onto Facebook every day, and the company does not violate its privacy policy (if it did, you'd have grounds for a law suit).
Well, firstly, I challenge your claim that they always operate within their privacy policy. For example, Facebook collected vast amounts of information about me without my knowledge or consent, because a huge part of their modus operandi is to get friends to contribute information about each other and develop their database via networking effects.
Secondly, I don't think their privacy policy really matters, because it's one of those legal cop-out things (if it even has any legal weight at all) that companies hide behind when they do something unreasonable. As we see in cases like the recent Buzz mess, there is a world of difference between what people might think they are agreeing to and what a company's lawyers think their privacy policy lets them get away with. This is a well-known legal problem, and indeed most jurisdictions have provisions in law specifically for cases where there is an agreement between two parties with disproportionate power to negotiate the terms.
In any case, these companies can and do vary their privacy policies on a whim. A privacy policy is a PR exercise, and little more. The big names have shown repeatedly that they cannot be trusted to safeguard sensitive information properly, and that they will push and if necessary break the boundaries of reasonable behaviour as much as they can get away with. People's privacy is too important to allow that kind of unregulated power, precisely because once lost it is difficult to ever regain.
Finally, the "you can raise a lawsuit" argument is pretty meaningless in a pay-your-own-fees jurisdiction. No individual is likely to receive sufficient compensation for any abuses even to cover the costs of bringing the case, unless there has been a serious event that follows a breach. The big companies know this, so they can happily go around risking everyone's privacy, and write off the costs of paying out compensation in any cases that do go to court as a mere business expense. This is not an effective deterrent, which is why I say we need company-destroying penalties for people who deliberately violate people's privacy or abuse their databases. Making it a criminal act and throwing the directors in jail is an acceptable alternative. Making them turn up in court as a formality and issuing a fine so puny that a first-line manager can pay it out of his expenses budget is not.
> It's not the government's place to institute laws to protect consumers from themselves.
Oh, I disagree. For one thing, I disagree with your characterisation of people as mere consumers. In many cases where databases are being built, the information is collected indirectly, not via a simple supplier/consumer relationship. And of course there are some services that are effectively essential, or indeed things you are legally required to have, and while you may be a consumer of such a service you don't get any choice to opt out (or your only choice is between providers with similarly dangerous policies regarding personal data).
In any case, I think it is the government's job to protect the little guy. It is one of the most fundamental and necessary requirements of any civilised government that it protect the individual against abuses by those more powerful than the individual alone can fight. Pretty much all law is based on this premise.
Of course people have to take reasonable responsibility for their own behaviour. I'm not disputing that, or saying that the government should clean up after someone who is grossly negligent or knowingly does something that will endanger themselves. But there is a difference between that and expecting an average person going about their daily life to fully comprehend all the legal subtleties and dangers in the world around them, which no-one on this planet can do completely.
> The proper action here is educating people about privacy, not adding more legislation.
I'm all for putting education ahead of legislation, and I absolutely agree that awareness about privacy issues needs to be raised.
But you have to have legislation to back things up. There's no point raising awareness if you don't provide an effective redress if megacorps violate the privacy policies that an educated user carefully read. There's no point expecting people to look after themselves if you're going to uphold a 20 page privacy policy written by a team of professional lawyers that would take a typical person several days and several thousand in legal fees to understand.
What is needed is a combination. By all means, make education the priority. But right now, there are abuses going on that affect even savvy users; it's not as if everyone who just got done over by Google's Buzz problems is a clueless person who should have known that by signing up to a completely unrelated Google service they were opting in to this.
So, companies are or may soon be dictating who are our friends. If we transgress against their judgment, we are punished in real and financial terms.
Examine this from the other side of those relationships, and you have corporate driven ostracism of members of society who are not deemed "worthy".
And Facebook now provides no means of opting out of participating in this graphing. Whenever a "friend" uses an Facebook application, that application has access not only to their list of friends but to yours.
Recently, Facebook took information that was shared by users under an agreement and setting that kept it private (e.g. profile pictures), and forced it, pre-emptively, to be public. Except for the weasel words that were surely already in their user agreement, they broke if not their legal contract then certainly their social contract with their users.
What is reasonable? Will we all have to acquire legal degrees and spend hours each day analyzing endless online and offline contracts, just to participate in society?
Source(s)?
http://www.wtopnews.com/?nid=111&sid=1869379
A different news item, upon which I based my comment, said IIRC that they were using friends credit worthiness as a metric. Call my cynical, but I find it hard to believe they won't, sooner or later and as such data aggregates throughout commercial databases and so beyond the requirement to request reporting from (in the U.S.) the "big three" credit reporting agencies.
I don't have that item at hand, but here are a couple of more that Google turned up (quick search and scan). The link above and the first below both seem to be based on the final, third link.
http://www.internetevolution.com/author.asp?section_id=697...
http://www.creditcards.com/credit-card-news/social-networkin...
I suspect we will need laws that establish a clear baseline for what does and does not constitute "private information," and what services must offer in the way of protecting that information. This is one place where the free market will not be incented to fix the problem on their own, and cannot be trusted to do so.
Premature laws are worse than no laws.
I can completely accept not rushing out a law in five minutes, but this has been coming for at least a decade, and it's been a huge and blindingly obvious issue for several years, ever since the social networking sites and data hoarders like Google got big. There have been plenty of serious data loss cases, including those with very serious consequences. There have been plenty of cases where databases have come incorrect, deliberately or carelessly, and those have serious consequences too.
Failing to update privacy and data protection laws by now isn't caution, it's negligence.
Especially as his privacy blind spot corresponds to the one PR topic that has the ability to genuinely harm Google.
I wonder why the geek-friendly faces of Sergey and Larry don't appear more often and why someone doesn't persuade Eric to stay in his lair, errr, office a bit more.
Well, if you boast that you have hundreds of millions or even a billion users... You might want to spend a lot of time thinking about the lowest common denominator.
I don't want Google wasting time on things that are only there because people are dumb. I'd rather them spend time on things that help people get smarter, not allow them to remain ignorant.
Again, this is a lot harsher than I intend, so hopefully you understand the meaning. My apologies in advance.
I think we are in violent agreement on this principle. In the case of Buzz, I think they failed us both. I understand we shouldn't have to build software that throws up massive confirmation dialogs "Really, REALLY publish those public photos on Picasa of you mountain biking on a "sick day" to the following 12 frequently emailed people at your workplace including your boss and the dragon lady in HR?"
But at the same time, making people smarter shouldn't mean making people figure out the non-obvious consequences of the choices you give them. I still can't figure out exactly how the original Buzz worked or didn't work... I think it boiled down to whether you created a profile, but I'm not sure and I'm not going to try it to find out.
I hope Google find the middle ground and do a better job of designing software that has great user interfaces, software that makes its affordances visible without nannying or nagging users.
That's a difficult task, one which I think we'll be wrestling with for a long time.
He should really stick to simple, upbeat, sympathetic messages. To be honest I'm surprised he didn't learn that after his last privacy debacle.
Though I guess your point is about PR, and I guess I have to agree it could have been phrased more positively.
1) When your company motto is "Don't be evil" people tend to hold you to a higher standard.
2) Facebook was a place where you'd put stuff that at least some other people would see. Google, particularly search, is a place where some of the things you'd type you wouldn't want anyone to see.
Also: Facebook is for kids playing Farmville and posting drunk pictures. I don't care what happens on there since all they have on me at this point is pretty much my name. I use Google daily for a variety of tasks and my life would be severely diminished if I had to stop using Google, so I would rather not. However, their behavior makes me question some of their services, policies and views on who can look at what. I wouldn't say I'm outraged, but I am at least surprised at the lack of tact from Eric.
Facebook is a sandbox. People kind of understand that. I sign on to Facebook knowing that (a) I don't know for sure what it is; (b) its inventors aren't quite sure what it is, either; (c) we're going to find out by trial and error. Whereas I sign on to GMail because I want a personal email system, which despite all its flashy trappings retains the underlying semantics of email. If I wanted a social network, or another sandbox, I'd have signed up for one. And I'm not sure anyone wants a thing that impersonates a personal email system for a decade and then decides to become something else overnight without warning or clarity.
Which is why I tend to cite Beacon as their biggest failing.
This is the problem. They did ask for these things, just not clearly and explicitly. However, they did have these things in place, and people did use them. Just not everyone did.
So, what does he apologize for? A mistake that didn't happen or for mistakes that did happen? Granted, the popular opinion wants them to apologize for the perceived slight, but doing so would be admitting to something that in reality, didn't happen as popular opinion would suggest.
Either way, any apology would be bad. In this case, being honest is probably the best thing to do.
"If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place. If you really need that kind of privacy, the reality is that search engines -- including Google -- do retain this information for some time and it's important, for example, that we are all subject in the United States to the Patriot Act and it is possible that all that information could be made available to the authorities." - Eric Schmidt
Along with the running-up fanfare of "privacy settings", GOOG knows exactly what it is doing.
And the title just emphasizes cynicism: It's easier to ask forgiveness than it is to get permission.