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Currently it costs us practically nothing to run, so we're just focused on getting users.

Monetisation will come primarily from providing analytics to restaurants. Because of the way the app works, we can go to a restaurant and give them info like "x number of people were interested in going to your restaurant, but they went across the road to your competitor instead". In addition to analytics, we planned to do the usual promoted results and coupons etc.

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Think about the sheer number of users you'd need to have to make this useful to a random restaurant in a random city (or even a popular one).

Now think about Foursquare and how even they have not been successful in offering something similar to local companies.

I'd quit before I'd waste any time on this venture.

Unless you view this as a learning experience or side project.

You make a good point. I hadn't heard about Foursquare in a very long time, so I had no idea that they were trying to do something similar to monetise it.

Like I said though, it costs us practically nothing to run and it's been a great learning experience so far - I don't see any reason to give up just yet.

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