Did Apple just ban sexual content from the AppStore?
techcrunch.com
techcrunch.com
I edited it below. Apple does not state nor condone it. My revision is, however, an example how active voice exposes intent.
Why don't we write with conviction? It's not a stretch.
It saddens me we leave weasel words for the occasion we may be held to a position we once had.
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As the App Store evolves, we refine our guidelines. Your application, Wobble iBoobs (Premium Uncensored), contains content we believed suitable for distribution. However, we received numerous complaints from our customers about this content type and changed our guidelines.
We decided to remove any overtly sexual content from the App Store, including your application.
Thank you for your understanding in this matter. If you believe you can make the necessary changes so Wobble iBoobs (Premium Uncensored) complies with our changes, we encourage you to do so and resubmit for review.
Sincerely, iPhone App Review
-- original --
The App Store continues to evolve, and as such, we are constantly refining our guidelines. Your application, Wobble iBoobs (Premium Uncensored), contains content that we had originally believed to be suitable for distribution. However, we have recently received numerous complaints from our customers about this type of content, and have changed our guidelines appropriately.
We have decided to remove any overtly sexual content from the App Store, which includes your application.
Thank you for your understanding in this matter. If you believe you can make the necessary changes so that Wobble iBoobs (Premium Uncensored) complies with our recent changes, we encourage you to do so and resubmit for review.
Sincerely, iPhone App Review
On the other hand, why not just create an 18+ category in the App store, push everything there and if you don't want to see it, don't go looking.
Because every app that accesses the web in some way is forced to be rated 18+.
No, I'm not going to say Google is god and they've done everything right. And I don't hate Apple: last year I just replaced my PowerBook with a shiny new MacBook Pro. But Apple's mobile story is about control. At least Google seems to be a bit more laissez faire about all this, and it's a lot easier to get apps on people's devices if you don't want to go through Android Market.
The sad part is that this application didn't really had anything obscene, it was just a simple application to showcase the featured pictures of the day of PinupLifestyle.com who hired me to build the application.
Meh.
There's an interesting cultural component in all of this: Apple is operating globally but they are navigating with a distinctly North-American Compass. My guess is if it were a European company running this, they wouldn't give up this highly profitable 18+ niche. And I shudder to think what a Japanese AppStore would look like ;-)
"Nudity and Sexually Explicit Material We don't allow content that contains nudity, graphic sex acts, or sexually explicit material. We also don't allow content that drives traffic to commercial pornography sites."
They are trying to prevent becoming known as the phone which has fart sounds and jiggling mammaries available at the click of a button.
Low-brow stuff doesn't have a place in this brand image.
That lowliness is young ambition's ladder,
Whereto the climber-upward turns his face;
But when he once attains the upmost round.
He then unto the ladder turns his back,
Looks in the clouds, scorning the base degrees
By which he did ascend. So Caesar may.
(Spoiler warning: Brutus' solution to this is to kill Caesar.)