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And nowhere is this more obvious than, Silicon Valley. Where the famous names are worshipped. Repeated as talismans in posts and blogs. Dropped in conversation at every turn. Studied and written about and hailed. Discussed in hushed tones at lunch. Baffles me.

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With a lack of religion, people naturally seek idols to look up to and create a focus in their lives. That said, it can go too far and look like a cult. The more I read about behaviour, history and psychology, the more I realise just how specialised religions were at keeping civilisations sane.

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