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You can just use it and pay a fee every time, or you can subscribe and get Free Delivery... of course they still charge more than most of the stores for the groceries themselves. I subscribed last year for both myself and so I could send my mom groceries, and barely, barely broke even: 25 orders. Given the price increases since then, you'd still need 25 orders to break even.

Last time I did the math you have to order pretty regularly for the subscription to break even. I use instacart about once a month and just pay the delivery fee.

You don't have to be a subscriber to use Instacart.