We often take leading "Why" out of titles here, so we'll do so above. It's a form of bait, as anyone who's read the first chapter of Cialdini's "Influence" knows. (I think it's the first chapter; the one that quotes a study that turned out to hinge on the word "because".)

But that said, please don't post comments of pure grumpiness. It just makes this a sour place.