He didn't mean to but this is the general reflection of the culture that permeates Apple as a company and the bubble in which they live.
I remember once one of my wealthy friends saying "I don't understand why people live in one bedroom apartments". I stared at her for a solid minute to determine if she was joking but no, she was dead serious. She genuinely did not understand. She was born and raised in a wealthy family and she just had lost track of the rest of the world.
Schiller and the Apple execs have similar blinders on and once in a while, the mask drops in a public speech because the speech writers and their proofreaders have similar blinders on and didn't realize the enormity of the implication.