Unicorn Logo Evolution

This doesn't show logo evolution it shows current logo and some random old logo.

Apple's logo had a differently proportioned apple. Microsoft had a 90s logo. Google had a 2000s logo. Etc etc.

Also, did you know that Canon is named after Guanyin, aka Avalokiteśvara the Buddhist bodhisattva?

https://en.wikipedia.org/wiki/Guanyin

I think the page author is trying to show the current logo and the oldest logo, including going back to when companies were known by different names (a few of them are like that anyway).

If that's the case, the early Uber logo is incorrect. Originally known as UberCab, it's logo looked like this: https://2q72xc49mze8bkcog2f01nlh-wpengine.netdna-ssl.com/wp-...

You can see how what the page lists as the original logo is derived directly from the UberCab one.

The cool animation at the top of the page over-sells what this site is providing by a factor of 1000. I was expecting some type of neat morphing between various logos over time.

Unicorn. Sure. I guess that's a word that makes HN readers want to click on things. Go nuts.

Is this a rip-off with some minor updates of this post? http://www.businessinsider.com/compare-the-original-and-most...

I agree this only showing some random old version is not very exciting, evolution would be more like this:

http://www.hongkiat.com/blog/logo-evolution/

Which is very interesting for traditional companies. The gradual changes over decades tell a story of changing company size, globalization, technologies and cultures.

It's a little weird seeing these arranged not by year of inception since the use of branding and style have changed era to era. It's neat to see something like Shell change so little but that's not surprising when Oculus is largely unchanged.

Also, Oh God Volkswagen.

It's amusing seeing the Reddit logo not change at all.

The Canon one is interesting. The logo made it clear the name come from a buddhist deity, which is not clear in the new one giving the romanization used is different from the most common one (Kannon).

I wasn't even aware PayPal's had changed. I still think of the original logo.

I prefer Airbnb's old logo, the same with the Uber logo. And I was quite surprised to see Twitters first logo.

The Volkswagen Swastika is pretty interesting, hadn't seen that before.

There's a lot of missing steps. See also Logopedia: http://logos.wikia.com/wiki/Logopedia

I'm not a fan of these kinds of hilarious-in-hindsight juxtapositions since it gives the impression that "hey, the logos of old companies sucked, so you don't need a good logo to succeed!"

Branding is not that simple, unfortunately.

Microsoft seems to be a cover 80's disco music.

http://bit.ly/1U9mxIG

If you'd like to see the evolution of the actual startups themselves, check out a project I've been working on for about a year ... it now has over 500 startups listed on the site: http://www.startuptimelines.org/

Note the logo of Oculus, it was changed a few months after the Facebook acquisition.

The eye went away. I wonder why.

I thought this would be about the logo of the Unicorn web server. Not much here, really, but Airbnb's name makes a lot more sense now that I've seen it spelled out ("Airbed & Breakfast").

Its interesting how Volkswagen was a modified swastika, yet their current logo pays homage to their old one in shape. Honestly if I was them I would have gone an entirely different direction.

Canon's old logo is so badass

Really highlights reddit is way over due for a refresh of it's logo and style.

Love the logos and the smooth transition animation. TIL Coca Cola is a unicorn :-)

Just hanging out, taking some photos with my kwanon camera.

it's more "then & now" than "evolution"