Right. I was initially credulous to the idea that there is data in the system after the present, thinking, "Holy crap! That means that some other department in Facebook consists of chatbots which have randomly woven themselves into peoples' lives and have advance-scheduled chatter!"
But once it was like, "hey, we're predicting the outcome of a sports game before it happened based on this" then it's like "ooh, this is a cool fake story which just took a turn towards the supernatural, I get it..."