Not sure we read the same article. The author did not dismiss #1 as a plausible motive. He dismissed it as the likely motive, to give Apple the benefit of the doubt, from fear about what it would mean about them otherwise.
He said the second thing is what "What Schiller probably meant". Maybe this shouldn't reasonably be construed as a "dismissal". This interpretation is more generous towards Apple than supposing they mean to overtly mock the poor, and I supposed the author meant that this would be beneath them.
Apparently that's debatable :)