for those of you, like me, who have no idea what product the original post is talking about, I found the following on boingboing
Chumby is an exciting startup that's making a small, WiFi-enabled, squeezable bean-bag computer that is a delight to hack and play with. You can design your own soft enclosure, install your own OS, write your own apps, or just download programs that do everything from play music and video to run your Chumby as an alarm-clock.
Chumby's co-father is Andrew "Bunnie" Huang, the hardware-hacker virtuoso who broke the crypto on the Xbox and paved the way for all the Xbox hacks that followed (documented in his extraordinary book Hacking the Xbox). Bunnie is a passionate advocate for hardware hackers and software hackers, and it shows in Chumby's open design.