The form factor alone has challenges which the public will not be willing to sacrifice for the experience, which could turn out to be mostly a gimmick. Some things people don't think about;
-) looking at your keyboard/input device whilst wearing a VR headset
-) being the same room as other people for prolonged periods of time with a headset
-) sharing experiences with other people close to you
-) what are you going to experience on VR, that needs VR so bad? Who is going to pay/develop and what is this content going to be... can it actually deliver, making good immersive software is incredibly hard.
-) and then cost...