It's good to see this new pricing model. It's pretty obvious, a lot of the really hard problems that Enterprise would want solved, are being developed by commercially driven ventures. And by going this route, GitLab makes themselves WAY more attractive for these 3rd party vendors, to want to develop for GitLab.

Atlassian, with their Marketplace (https://marketplace.atlassian.com/), clearly spelt out how they could make you (3rd party vendor) money, if you developed for Bitbucket. GitLab, until this recent price change, never had one.

Plus this makes sense. GitLab's greatest value, is its foot in the door for Enterprise, and this is good first step to leveraging it.