Datastore isn't proprietary, AppScale (http://www.appscale.com) has built a handy OSS version which runs above Cassandra.
https://github.com/AppScale/appscale
Disclaimer: I work at GCP, so I'm geeked about open approaches to solving problems :)
https://github.com/AppScale/appscale
Disclaimer: I work at GCP, so I'm geeked about open approaches to solving problems :)