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Given that sonic booms are one of the main reasons the Concorde didn't work, is calling your company "Boom" the best idea? Half-kidding.

Having said that, I'm a huge Concorde fanboy, and I really hope you guys can make affordable supersonic travel a reality!

Also given the association that "boom" has with explosions, a very bold name choice.

i am also perplexed

I am not even slightly perplexed. It's a great name and great mission and I wish them well.

Thank you!

Wasn't one of the issues with Concorde that is was just too expensive as well, in terms of running it (from a fuel stand point) and maintenance?

Notwithstanding the accidents.