Hacker News Reader

Since you seem to love nitpicking so much, it's a Leica.

Don't know, it used to be difficult to nitpick on Apple's marketing materials. They were always pretty good at that.

The average consumer doesn't need a Canon, Nikon, or Leica (definitely not a Leica!) for everyday photography. The iPhone is "good enough".

Of course, it's a middle/upper middle class tradition to get your teen a DSLR but as we all know the end up using the iPhone more.

I thought Apple wasn't quite for "average consumers" though.

Again, I used to bring Apple as an example of good, minimum-BS, no exaggerations, well though out marketing. "Your iPhone is beautiful. Give it a complement." Nice, to the point, with a neat pun (complement, as in accessories).

The phrase about the camera is awful. I don't know why I'm getting downvoted so much.

"Good enough for the average consumer" isn't usually Apple's marketing message, either.

http://blog.flickr.net/en/2015/12/18/top-cameras-and-brands-...