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I think $7500 is their net loss. They raised $35,452 on Kickstarter.

They raised $35.5k on Kickstarter, and I'm assuming they have spent all of that plus $7.5k out of their own pocket before shipping a single unit.

7500 / 15 = 500. 500 units times $99 is $50K. With that kind of budget (that's everything, not just dev time) you can't hire a top-line developer.

7500 can get some good (although limited) development done around here (Portugal). Dunno how much time it would take whatever they needed though