Facebook is already being displaced by Snapchat, people don't want to share their lives with every single person they meet, Snapchat solves this problem. It's also a mobile-first social network and difficult enough to keep the older crowd away, while building a massive user base of the younger generation. The facial filters feature will 100% try to be copied by Facebook with their recent acquisition of MASQRD, but it's too late, because they don't fundamentally think of social networking the same way. I was at the airport and I spotted at least 3x as many people using Snapchat over Facebook. If you don't have it already, do yourself a favour and read this http://www.bloomberg.com/features/2016-how-snapchat-built-a-...