This is easy for you to say, you can easily make the trade-off of higher quality for more money. But is it right for you to force your values onto people with less money, who will feel the pain of that trade-off more sharply? Maybe they'd also prefer to eat in a nicer place, but their circumstances simply don't allow for it.

Keeping costs down isn't being miserly, it's helping to deliver a product that is within reach of the less fortunate.