"Facebook.... <story is yet to be written> but the same thing will happen to them." -amen! Their big screw up is not supporting a vibrant market for apps. Zuck says he wants "to be electricty" but it seems he also wants to tightly control what is plugged in and how it's used. How come I can't access messenger with a 3rd party app? Why can't all kinds of cool startups build their business on the FB "platform"? Why not be more open, when Apple allowed Google Voice in the App Store all the carriers had to hasten their move to data based pricing... it was a revolution but Apple allowed it. Facebook will not ever let their power, position or business model be challenged by apps in any serious way.