The Shame Culture
nytimes.com
nytimes.com
There is a logical limit to applying a proverbial hammer till progress is achieved; you need the willing cooperation of the majority of society and that requires people to be on board with you idealogically; you can't do that by antagonizing them. See how "cis white straight male" is almost used like an epithet now, how "punching up" can never be wrong.
Face it, shamers aren't going to be liked. And you can't shame people into liking you.