Let's look at just one sentence:
>We've also had the chance to see something that's never happened before: DeepMind's AlphaGo took on and defeated legendary Go player, Lee Sedol (9-dan professional with 18 world titles), marking a major milestone for artificial intelligence.
Hype-inducers: "never happened before" "legendary" "marking a major milestone"
Also, AlphaGo didn't "take on" anyone. It plays whatever games are fed into it. It might seem insignificant, but such small details is exactly how most of marketing works. That is how we get "ultimate" luxury cars, "curious" banks, and insurance providers that are "always there for you".
>And because the machine learning methods we’ve used in AlphaGo are general purpose, we hope to apply some of these techniques to other challenges in the future.
AlphaGo's design has a lot of stuff highly specific to Go.