I fear the effect is not to help remove the discrimination and bias (that certainly exists) against women in many areas of society. The effect is more likely feeding a backlash against this kind of unnecessary thing, by providing another example of what many people will just label as "PC gone wild". The net effect, it hurts the cause of trying to increase diversity, instead of helping it overall.
Provide scholarships. Encourage girls to enter film programs. Put quotas in film schools even! That's the way a woman will direct the Godfather of the future, not shaming people into including diversity into every single thing.