Interesting.

1- Was there a reason why you chose not to use a promo video? 2- What has been main driver in sales so far? Like what was the split between PR, Email List and Ads? Any other channels? 3- Why Shopify over Celery/Tilt then? Did it give you more control over the experience?

Sorry lots of questions. We are currently deciding between selfstarter vs crowdfunding.

-Martin