Did any of you attempt any influencer marketing? (celebrities or connectors on Instagram, Twitter, Facebook, Snapchat)
If so, how well did it work and did you pay them (if so what was the model, commission, or up-front payment). Would you do it again?
We actually went through some influencers on our side (known fighters or coaches).
It definitely helped gain a lot of credibility on our end because if it was that much of a revolutionary product, why would pro athletes not use it amd endorse it. so for us it helped a lot convince our customers that it was a legit product.
However, we have been offered to post on a few famous people pages for 5k but we didn't do it as we thought it would actually be seen as paid advertising instead of genuine and authentic love for the product. We're still exploring those avenues though.
Well, you could have paid them.