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I have a question for Hykso: You guys had a progress bar of units sold. Did you see that this was creating urgency? Also did you find it hard to create traffic to your own site? What was your strategy? And why Shopify over Tilt/Celery?

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No we did not see it had much of an impact. But what we saw had the biggest impact is our website! We refined it a lot based on customer interviews to make sure to convey the worth of the product (which was lacking in the previous version). Also customers had a lot of questions, which is not good for sales. As soon as we put the new website up, sales increased!

Interesting.

1- Was there a reason why you chose not to use a promo video? 2- What has been main driver in sales so far? Like what was the split between PR, Email List and Ads? Any other channels? 3- Why Shopify over Celery/Tilt then? Did it give you more control over the experience?

Sorry lots of questions. We are currently deciding between selfstarter vs crowdfunding.

-Martin

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