Google to Urge Congress to Help Get Self-Driving Cars on Roads
nytimes.com
nytimes.com
1) AARP is the most powerful lobbying organization in America. Most lobbyists can only offer industry insight and money. AARP has something far more valuable than money: old people who actually vote.
2) The elderly losing their independence due to no longer being able to drive is a real fear. AARP talks about this http://www.aarp.org/home-family/personal-technology/info-201...
3) By age 60, everyone knows someone that has been killed in a car crash. A very powerful ad spot could be made starting with "No parent should have to bury their child. Car crashes are the #1 cause of unintentional death for people under 30."