In fact, this is technology that has been sold at around the same price point in the industrial transportation sector -- think of logistics and lorries -- for quite a while. This is where the majority of the innovation is taking place.
For example, just this week it has been revealed that the UK Govt will likely to announcing tomorrow funding for driverless truck convoys in the North of England. What's the price differential between these intelligent trucks and regular trucks? $0.
In fact, so much innovation is taking place in the industrial sector that just last week Toyota announced that it has hired the FULL workforce of Jaybridge Robotics, a firm that specializes in autonomous industrial vehicles, mainly in the agricultural sector.
If you want to understand the tailwinds in the sector, follow the b2b and industrial segment of the market. Technologies and trends are already starting to filter down.
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I also want to plug my email newsletter Driverless Weekly (http://driverlessweekly.com) while I'm at it. It's a once-weekly summary of the top news stories in the autonomous vehicles sector.