Being Wrong in Public: The Corporate Social Web

Any company that is serious about leveraging the social web to further its corporate objectives must come to terms with the crucial reality that authenticity is a requirement. And yes, being authentic means being wrong in public. Being authentic means giving your employees a megaphone and allowing them to speak on your behalf. Being authentic means hosting a comment on your site that may better belong below a YouTube video.

There is certain risk in authenticity, but the failure of a social media strategy that does not engage with an authentic voice is just as certain.