Fueled by:
- moores law (massive compute power and storage at cheap prices) - bandwidths growing - new tools and devices that create constant streams of data (smartphones, collaborative & filesharing tools etc.) - commoditization of our most-used online tools (see dropbox) - a desire to have one integrated point of access/control
and a raising awareness of how important it is to own/control our data (caused in part by constant news coming out on hacks, data breaches and how basically data companies are the new oil companies)
Yes, it's a server :)
ps. I'm one of the founders