Itsosticky was designed from the outset to be an image sharing service with community potential, contrasted with image hosting, it's a service that facilitates quick sharing of an image or screenshot with a friend or group.
When used for its intended purpose, direct sharing, as opposed to free hosting for hotlinking, there are features that make it worthwhile sharing an Itsosticky resource URI rather than a direct link to an image file. For example, zoom capabilities, that some people may find superior to those available natively in a web browser, albums and easy social sharing links, and not least, fast uploads from phones without the need for a dedicated app.
All users are invited to publish their images to the gallery for greater social participation or exhibition.