> 'light, snackable, mass-market apps'.

I don't get this. What makes an app "snackable"? Like: "Ohh, it's so easy to use, fuck that! Cool guys configure their apps in source code and compile them themselves". I've never understood why people feel that instantly something is popular it must suck or be bad.

I could easily make a twitter app that would require you to donate $5 to a charity, run a mile and press a button 100 times everytime you tweet. This sure as hell isn't snackable or mass marketable. Am I now part of the cool kids club?