Microsoft hits new low – sneaks Win 10 ads into IE security patch

Still, it’s a shame. Technologically, near-instant software updates ought to be fantastic. In reality, developers have abused this power.

And when there is abuse, you need a system that returns power to the users.

For instance, an update protocol should probably use cryptography, with keys distributed across a web of trust that the user is part of. If the web of trust collectively distrusts an update (e.g. because several people had problems with updates signed by that key), it should automatically raise red flags for other users and not be installed automatically. For random 3rd-party developers, this would make it hard to push unwanted updates; and for big companies that don’t want to have a poor public image, it would be incentive to not push updates that aggravate a lot of users.

I have every important update installed. And every optional/recommended update hidden. I can't replicate the behavior.

The older GWX update (KB303555XX something) is still tagged as recommended, not important.

The only time I saw the ad, is when I visited msn.com before updating. Now I can't seem to replicate even that.